I write for a living.
The rest appears to be an administrative error.
The short version
I am Anoop Padate, a Mumbai-based Brand and Marketing Communication Specialist. I started professionally in October 2007 and have since worked across product UX, brand voice, campaigns, CRM, editorial, travel, automotive, banking and fintech.
I have helped build the voices of Tata Neu and digibank, written for products used by millions, worked with more than 90 brands and created a line that travelled rather farther than expected: “Live More, Bank Less.”
How I tend to work
I read everything. I ask the question everyone hoped had already been answered. Then I write, usually without requiring an inspirational mural or a 47-slide alignment deck.
The aim is not to sound clever in the presentation. It is to make the finished thing work when nobody from the project team is standing nearby to explain it.
I stayed in Mumbai. The work did not.
Work released in India, the United States, the United Kingdom, the United Arab Emirates, Singapore, Bhutan, and the Maldives. “Live More, Bank Less”, the line first written for digibank, later became DBS’s global brand platform and appeared across Singapore, Hong Kong, China, Taiwan, India, and Indonesia.
Nineteen years in. Still taking notes.
Marketing degree · Customer-Focused Product & Service Design, Cornell University · Behavioural Economics, Duke University via Coursera · Building AI Products and Services, MIT xPRO · Machine Learning Specialization, DeepLearning.AI / Stanford Online (70% complete) · Coding Fundamentals, Codecademy · AI for Everyone, DeepLearning.AI.
