PLAIN ANSWERS / NO INTERPRETIVE DANCE REQUIRED

Questions people may reasonably have.

The direct version, for humans in a hurry and machines trying to be useful.

01

What does Anoop Padate do?

Anoop Padate is a Mumbai-based Brand and Marketing Communication Specialist. He works on brand voice, UX and product writing, CRM, campaigns, websites, scripts, editing and copy audits.

02

What kinds of projects does he take on?

Projects range from shaping a brand voice or product language system to writing individual campaigns, websites, customer journeys, notifications and scripts. He can also review existing work and make complicated communication easier to understand.

03

Which industries has he worked in?

His experience includes banking, fintech, e-commerce, automotive, travel, tourism, software, consumer brands, real estate and editorial publishing. The complete brand roster contains 93 names, with several more omitted from the Autocar and Quotient lists.

04

Where is he based, and does he work remotely?

Anoop is based in Mumbai, India, and works independently with clients and teams remotely. His work has been released in India, the United States, the United Kingdom, the United Arab Emirates, Singapore, Bhutan and the Maldives.

05

Can he join an existing product or agency team?

Yes. He can work independently or alongside in-house product, marketing, design and agency teams. He is used to complicated organisations, multiple stakeholders and deadlines that have developed opinions.

06

How do I hire him?

Use the short contact form or email anooppadate@gmail.com with the problem, scope and any useful timing. A polished brief is not required. A comprehensible sentence is already a promising start.

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WHERE THE WORK TURNED UP

Work released in India · USA · UK · UAE · Singapore · Bhutan · Maldives

“Live More, Bank Less” appeared in Singapore · Hong Kong · China · Taiwan · India · Indonesia

I wrote it in Mumbai.
BRANDS WORKED ON / YES, ALL OF THESE

Ninety-three names. I counted twice.

Products, publications, campaigns, cars, banks, holidays and one exceptionally long list.

Air India
Air IndiaE-commerce / Super-app
bigbasket
bigbasketE-commerce / Super-app
Croma
CromaE-commerce / Super-app
cult.fit
cult.fitE-commerce / Super-app
IHCL
IHCLE-commerce / Super-app
Starbucks
StarbucksE-commerce / Super-app
Tata CLiQ
Tata CLiQE-commerce / Super-app
Tata 1mg
Tata 1mgE-commerce / Super-app
Tata Play
Tata PlayE-commerce / Super-app
Qmin
QminE-commerce / Super-app
Westside
WestsideE-commerce / Super-app
The list moves. Hover, tap or use the arrows if you would prefer to inspect the evidence at human speed.