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CASE STUDY / LONELY PLANET MAGAZINE INDIA

Travel writing, back when it required travel

Reported features for Lonely Planet Magazine India, involving unfamiliar places, real people and deadlines that did not care where I was.

Travel writingEditorialLong-formMagazine
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Lonely Planet Magazine India logoCLIENT, FOR THE RECORD
2010–12published travel writing
WORTH PUTTING NEAR THE TOP

Published editorial work for one of the world's most recognised travel-media names.

SELECTED WORK

Here it is.

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Published Lonely Planet Magazine India travel feature page
A published travel feature. The full article opens below.
Second published Lonely Planet Magazine India travel feature
Another published feature, with a reader available below.
PUBLISHED WORK

Full-size reading material.

The readers open only when asked. Magazines, unlike websites, were designed for lingering.

01 / WHAT ARRIVED

The assignment

A travel feature has two jobs. It must be useful when the reader arrives and vivid enough to make arriving seem like a good idea. The place itself gets a vote, too.

02 / WHAT I HANDLED

My part in it

Contributed freelance travel articles to Lonely Planet Magazine India between 2010 and 2012.

03 / WHAT LEFT THE BUILDING

The finished work

  • Reported travel features
  • Destination storytelling
  • Long-form magazine writing
  • First-hand travel observation
HAVE SOMETHING THAT NEEDS CLEARER WORDS?

Send the brief before it acquires another approval layer.

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WHERE THE WORK TURNED UP

Work released in India · USA · UK · UAE · Singapore · Bhutan · Maldives

“Live More, Bank Less” appeared in Singapore · Hong Kong · China · Taiwan · India · Indonesia

I wrote it in Mumbai.
BRANDS WORKED ON / YES, ALL OF THESE

Ninety-three names. I counted twice.

Products, publications, campaigns, cars, banks, holidays and one exceptionally long list.

Air India
Air IndiaE-commerce / Super-app
bigbasket
bigbasketE-commerce / Super-app
Croma
CromaE-commerce / Super-app
cult.fit
cult.fitE-commerce / Super-app
IHCL
IHCLE-commerce / Super-app
Starbucks
StarbucksE-commerce / Super-app
Tata CLiQ
Tata CLiQE-commerce / Super-app
Tata 1mg
Tata 1mgE-commerce / Super-app
Tata Play
Tata PlayE-commerce / Super-app
Qmin
QminE-commerce / Super-app
Westside
WestsideE-commerce / Super-app
The list moves. Hover, tap or use the arrows if you would prefer to inspect the evidence at human speed.