Cars, copy and a Twitter account that got considerably busier
Two and a half years on staff, more freelance work afterwards and assignments involving nearly every major automotive brand in India.
Open the full Behance project ↗
CLIENT, FOR THE RECORDTwitter grew from 65,000 to 92,500 followers, while monthly impressions rose from roughly 400,000 to more than one million.
These were all part of it.
A proper count, because “several major brands” would be both vague and suspiciously modest.
Autocar India
Audi
Datsun
Fiat
Abarth
Ford
Honda
Hyundai
Jaguar
Mahindra
Maruti Suzuki
Mercedes-Benz
Nissan
Renault
Skoda
Tata Motors
Toyota
Volkswagen
Volvo
Hero MotoCorp
TVS
Apollo Tyres
MRF
ShellThis list is definitely incomplete. There were many more car and bike brands across editorial assignments, special projects and branded work.
Here it is.
More of this project on Behance ↗
The assignment
Autocar readers know cars. They notice lazy claims, missing details and marketing disguised as journalism. The branded work had to earn its place in front of that audience.
My part in it
Senior Special Projects Writer from June 2014 to December 2016, covering editorial, branded content and social growth, followed by further freelance contributions after leaving the full-time role.
The finished work
- Features and special projects
- Automotive branded content
- Social programming and copy
- A concept car later driven and broken by a Formula 1 champion
