CASE STUDY / COX & KINGS

Five years, several formats and one PATA Gold

Cox & Kings kept calling. I kept writing: campaigns, websites, brochures, radio, television and a corporate film.

CampaignsTravelPrintFilm & radioWeb

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CLIENT, FOR THE RECORD

PATAGold Award winner

WORTH PUTTING NEAR THE TOP

The collaboration included work recognised with a PATA Gold Award in July 2019.

THE LOGO SITUATION

These were all part of it.

A proper count, because “several major brands” would be both vague and suspiciously modest.

Cox & Kings

Deccan Odyssey

Trip 360°

Self Drive 365

The Ultimate Travelling Camp

Flexihol

Luxury Escapades

Getaway Goddess

Amhi Travelkar

Gaurav Yatra

SELECTED WORK

Here it is.

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Cox & Kings premium travel collateral arranged in a presentation box — Premium travel collateral across formats.

Cox & Kings 260-year commemorative brochure and presentation pieces — A commemorative publishing system for a 260-year-old travel brand.

Cox & Kings travel advertisement featuring a tiger — One of the campaign executions from a nearly five-year collaboration.

Collection of Cox & Kings digital campaign layouts — The work travelled across print, digital and web.

01 / WHAT ARRIVED

The assignment

Cox & Kings had an in-house team in India and requirements from the UK. The subjects, formats and turnaround times changed constantly. The standard of the writing was not meant to.

02 / WHAT I HANDLED

My part in it

Worked as an embedded independent writer for nearly five years across brand, campaign and content requirements.

03 / WHAT LEFT THE BUILDING

The finished work

Print and digital campaigns
Websites and mailers
Radio and television scripts
Brochures and a corporate film

THE REST IS ON BEHANCEThis page has exercised admirable restraint.

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KEEP GOINGTwo jobs at once, both about holidays→