Two jobs at once, both about holidays
Part of the Resort Marketing team and Managing Editor of the travel magazine at the same time. This was apparently allowed.
Open the full Behance project ↗
CLIENT, FOR THE RECORDTwo jobs at once, spanning resort marketing, brand communication, editorial, writing and photography. Trousers were worn to work every day.
Here it is.
More of this project on Behance ↗
Full-size reading material.
The readers open only when asked. Magazines, unlike websites, were designed for lingering.
The assignment
The resort team needed to distribute demand across properties. Meanwhile, the magazine, relaunch website and customer communication had to make family holidays worth imagining before they could be booked.
My part in it
Worked as part of the Resort Marketing team while simultaneously serving as Managing Editor of the travel magazine. Wrote the website during the brand relaunch, customer mailers and most magazine features; co-wrote The Big Book of Holidays; and had several photographs published too.
The finished work
- Resort demand and marketing communication
- Brand-relaunch website
- Travel magazine and customer mailers
- The Big Book of Holidays
SOMEONE ELSE’S ACCOUNT“Anoop’s most striking ability is to turn words into pictures and pictures into words. He combines this with great inquisitiveness. Unlike most hyper-creative people, he throws no tantrums, does not condescend to us mundane types, and has absolutely no artifice. He is the most unlikely creative type, and therefore the most refreshing and reassuring.”
