CASE STUDY / QUOTIENT COMMUNICATIONS

First agency job. Only copywriter. No pressure.

Coca-Cola brands, financial services, retail, education and the beginning of a professional dependence on blank documents.

AdvertisingCampaignsCopywritingFinancial servicesFMCG

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CLIENT, FOR THE RECORD

2007professional origin story

WORTH PUTTING NEAR THE TOP

The start of a career built on creative range, fast context-switching and getting the work out of the door.

THE LOGO SITUATION

These were all part of it.

A proper count, because “several major brands” would be both vague and suspiciously modest.

Quotient Communications

Coca-Cola

Croma

ICICI PrudentialICICI Prudential

IDBI FortisIDBI Fortis

TAS (Tata)

Also incomplete. Quotient had a much larger account roster; these are the names currently represented in the surviving work and logo files.

SELECTED WORK

Here it is.

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Quotient Communications print advertisement — Early print work from the agency years.

Taxguru campaign line printed on a takeaway cup — An attempt to simplify the unavoidable.

IDBI Fortis tax-saving campaign layout — Financial-services communication before it became a recurring specialist subject.

Multi-format orange campaign by Quotient Communications — Campaign thinking extended across multiple executions.

01 / WHAT ARRIVED

The assignment

The agency had one copywriter. Me. The account roster moved from soft drinks to insurance to retail without pausing to consider whether my brain had changed lanes.

02 / WHAT I HANDLED

My part in it

Started here in October 2007, when the agency was still called Noitseuq. Worked across Coca-Cola brands, ICICI Prudential, Croma, Reliance Retail and others.

03 / WHAT LEFT THE BUILDING

The finished work

Print advertising
Financial-services campaigns
Retail and FMCG communication
A small but durable office gaming habit

SOMEONE ELSE’S ACCOUNT
“Aeeee!”
Sagar PusalkarQuotient Communications
On being asked to provide a testimonial. We are choosing to interpret this as overwhelming praise.

THE REST IS ON BEHANCEThis page has exercised admirable restraint.

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HAVE SOMETHING THAT NEEDS CLEARER WORDS?

Send the brief before it acquires another approval layer.

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