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CLIENT, FOR THE RECORD
CASE STUDY / ZESTMONEY
EMI for everyone, including the onboarding copy
Website and product writing before launch, followed later by a close look at where the funnel was losing people.
CLIENT, FOR THE RECORD2015–18product and funnel work
The work covered both sides of launch: putting the first experience together, then returning with the useful advantage of real customer behaviour.
The assignment
Before launch, ZestMoney needed a website and onboarding flow for a kind of credit many customers had not used before. After launch, the task changed: find the words and steps making people leave.
My part in it
Worked with the ZestMoney team between 2015 and 2018 on website copy, the client onboarding flow, process suggestions and a later copy audit of the onboarding funnel.
The finished work
- Launch website copy
- Customer onboarding flow
- Process recommendations
- Post-launch funnel copy audit
